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Internet usage soars for motorists' services

CONTACT: Robert Sanchez
Public Information Administrator

February 9, 2001

TALLAHASSEE, FL. – The Florida Department of Highway Safety and Motor Vehicles and Imagitas today announced the launch of enhanced mailings for driver license renewals and vehicle titles. The new program simplifies the renewal process, provides useful information, and will save the state upwards of $500,000 annually.

"At a time when the state is looking for ways to save money, this partnership is a win-win situation. It’s both customer-friendly and cost effective," explained DHSMV Executive Director Fred O. Dickinson.

The program includes a redesign of license renewal packets. Drivers will now receive an envelope that includes a renewal form and a booklet with information on how to renew by using convenient alternatives to office visits. Both the driver license renewal and no-lien title mailer will also include an insert with offers from private sector companies.

"Florida is at the forefront of combining cost effective, commonsense government programs with thoughtful public service," said Imagitas CEO Brett Matthews. "Imagitas has long been a trusted partner of government, and we are proud to work with Florida."

The cost savings occur because Imagitas and its advertisers cover printing, production, and postal costs formerly paid by the DHSMV. The program also will aid the Florida Missing Children’s Information Clearinghouse. New, higher resolution color photos of missing children will be distributed in the no-lien title mailings.

Imagitas is a privately held firm based in Waltham, Mass. It was founded in 1992 by a group of entrepreneurs who wanted to change the way citizens interact with their federal, state, and local governments. The firm has more than 150 employees in marketing, consumer research and product development, information technology, account management, and government relations. For more information, visit the company’s Web site at www.imagitas.com

2001 Press Releases       DHSMV Press Releases

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